What Is A Brand Extension Strategy? (+ Good And Bad Examples) | Brand Extension is a strategy used by established brands, which leverages the reputation they've built to expand into other relevant
CHAPTER 12: INTRODUCING AND NAMING NEW PRODUCTS AND BRAND EXTENSIONS - ppt download
The Importance of Brand Architecture for Your Sub Brands | Magneti
13 of the Most (& Least) Successful Brand Extensions to Inspire Your Own
More than Fit: Brand Extension Authenticity - Susan Spiggle, Hang T. Nguyen, Mary Caravella, 2012
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